You learn a lot as you go along in this professional writing business. Most of the time the learning is instinctual, and occasionally you’re asked to codify it for an article or an audience. It’s an uncomfortable process, and then you find that whatever you’ve picked up in the writing school of hard clich├ęs was said years ago by Stephen King.

Here is one thing that I’ve never heard before, and like the irritating click baiter I long to be, I’m going to put it after the jump. Continue reading “This Detail Matters”

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